Understand
Analyse the company, customer base, economics, capabilities and existing offer.
Adjacent revenue advisory
Finding your next
brilliant move.
It's what we do.
We analyse the customers, capabilities and assets you already have to uncover adjacent revenue — then help you decide which is worth building.
For established businesses with existing customers, revenue and operational capability.
02 · The premise
We uncover new revenue hiding
inside businesses that
already work.
03 — What we look for
Six places revenue
tends to hide.
— Customer adjacency — what else they already need.
— Capability adjacency — what your team could deliver next.
— Asset monetisation — underused data, processes, IP.
03 — What we look for
Repeatable, recurring,
reachable.
— Productisation — one-off work made repeatable.
— Recurring revenue — transactions into retainers.
— New market access — credibility opening a new segment.
04 · The revenue opportunity sprint
Every option on the table.
One worth building.
A focused engagement that maps credible adjacent opportunities and validates the strongest one.
The goal is not more ideas. It is finding the opportunities your business is unusually well positioned to pursue — and the discipline to know which are worth it.
The problem
Most businesses sit
on opportunities
they never pursue.
Operating the core business takes everything. So openings created by what you already have quietly go unexamined:
Existing customer needsUnused capabilitiesAccumulated data or expertiseAdjacent servicesSupplier relationshipsRegulatory or market changesProblems customers already ask you to solve
We look from the outside and ask: what could this company sell next without starting again from zero?
04 · The revenue opportunity sprint
Every option on the table.
One worth building.
A focused engagement that maps 3–5 credible adjacent opportunities and validates the strongest one.
The revenue opportunity sprint
From possibility to a
commercial opportunity.
Discover
Identify credible opportunities based on real business advantages, not generic brainstorming.
Validate
Pressure-test demand, competition, economics, implementation difficulty and strategic fit.
Launch
Turn the strongest opportunity into a practical offer, validation plan and launch roadmap.
What you receive
01Map of 3–5 adjacent opportunities
02The strongest opportunity
03Commercial rationale
04Target customer & use case
05Proposed offer & pricing model
06Implementation requirements
07Key risks & assumptions
08Validation plan
09Practical launch roadmap
No guaranteed returns — just disciplined analysis.
What an overlooked opportunity
can look like.
IT services company
Existing cybersecurity work
Recurring security assurance service
AI consultancy
Agent deployment work
Governance and authority-assurance service
IT asset business
Asset disposal
Verifiable evidence and compliance records
Professional services firm
Repeated bespoke analysis
Productised subscription or intelligence product
Trade / service business
One-off jobs
Maintenance membership or recurring contracts
03 · Why this approach
Build from advantages
you already own.
Existing customers
Selling something new to an established customer base can be materially easier than building distribution from scratch.
Existing capability
New revenue does not always require an entirely new company, team or operating model.
Existing knowledge
Years of customer interactions reveal problems outsiders cannot easily see.
Who this is for · A$2M–A$50M revenue
Built for businesses
that already work.
Your company already generates meaningful revenue
You have an established customer base
Customers repeatedly ask for things outside your offer
You suspect adjacent opportunities but can’t prioritise them
You want new revenue without launching unrelated products
You are willing to test a new commercial opportunity
Probably not a fit if you are still searching for your first business idea or have not yet established a core business.
Beyond the sprint
Finding the opportunity is
only the beginning.
Where it makes sense, we stay involved to help:
Design the offerRun market validationStructure pricingBuild the initial product or workflowIdentify technology requirementsLaunch the new revenue stream
Participation can take the form of implementation fees, commercial partnerships or revenue-sharing arrangements.
?What might your business be
Request an opportunity review
What might your business be
leaving on the table?
We'll take an initial look at your business and discuss where adjacent revenue may exist.
Reply within two business days Treated in confidence